Why We Exist

AI is changing how travelers discover destinations

If your destination isn't in AI's answers, you're invisible to a growing number of travelers. And you may not even know it.

0%
of trips involve AI search
0%
of travelers trust AI recommendations
0x
more valuable - AI visitors vs. traditional
The Problem

Most destinations are invisible to AI

DMOs are seeing organic traffic fall 20–40% as travelers skip links and accept AI's answer directly. Most DMOs cite AI search as a priority, but don't know where to start.

How It Works

NextTown gets you mentioned where it actually counts for AI search

AI search scans the entire internet, ranking sources by relevancy, discarding others, and synthesizing a single response. In most cases, your website is deemed low authority and therefore is discarded.

Step 1 — The Ask
Step 2 — The Search
Step 3 — The Answer
Step 1 — The Ask
AI Search
Plan me a golf trip to the Southeast
Step 2 — The Search
Sources ranked
#1
Reddit r/golf
94
"Pinehurst is unbeatable… Kiawah is great too"
Doesn't include your destination
#2
TripAdvisor reviews
91
"Best golf trip we ever took — Reynolds Lake Oconee"
Doesn't include your destination
#3
Golf Digest editorial
88
"Top 10 SE courses: Pinehurst No.2 leads the pack"
Doesn't include your destination
#4
Local blog posts
72
"Hidden gems in Georgia golf — Reynolds & Sea Island"
Doesn't include your destination
✕
Your DMO website
DISCARDED
Outdated PDF, no structured data, thin content
Doesn't include your destination
Your destination wasn't mentioned in any of the top sources. AI has nothing to recommend you with.
Step 3 — The Answer
AI Response

Based on traveler reviews and expert coverage, here are the top golf destinations in the Southeast:

1. Pinehurst, North Carolina
Home to nine championship courses including the legendary No. 2, which has hosted multiple U.S. Opens. A must-visit for any serious golfer.
2. Kiawah Island, South Carolina
The Ocean Course offers one of the most dramatic coastal layouts in the country. Great resort packages available year-round.
3. Reynolds Lake Oconee, Georgia
Six courses set along Lake Oconee with luxury lodging — perfect for group trips and golf getaways.
4. Streamsong Resort, Florida
Minimalist, links-style designs in central Florida. Three distinct courses that feel worlds away from typical resort golf.
Your destination will be missing from AI outputs if you are not consistently mentioned in all the places AI is using for its information.
TAKEAWAY

Your current content strategy doesn't work for AI search. You're leaving AI search visibility to chance, but you don't have to.

Why NextTown

Built to crack open the black box

Understand

See which sources AI cites, where competitors are ahead, and content gaps.

Improve

We identify content gaps and execute targeted placements to strengthen your destination's presence in AI recommendations.

Monitor

Track visibility and sentiment across every major AI provider in real time.

A team built for this moment

Deep DMO experience meets AI search expertise and data science.

DMO Experts

Our team has decades of experience working directly with destination marketing organizations.

AI Search

We understand how AI models discover, rank, and recommend destinations.

Data Science

Rigorous analysis turns raw AI outputs into actionable visibility insights.

Content Strategy

We craft and place content designed to perform in the AI search landscape.

Ready to see where you stand?

Get a free snapshot of how AI represents your destination today.

Schedule a Demo
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