NextTown Blog

Insights & Intelligence

Deep dives on AI search, destination marketing strategy, and the tools shaping tourism.

Featured
1 min read

How AI Search Works

A deep dive into the mechanics behind AI-powered search engines and what they mean for destination marketers.

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Featured
March 26, 2026

How AI Search Works for DMOs

A deep dive into how AI search engines work and what it means for marketers.

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AI Search & GEO

1 min read

What Good Generative Engine Optimization Looks Like

Learn the best practices for optimizing your destination's content to appear in AI-generated search results.

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1 min read

Why Appearing in AI Search Matters

Discover why visibility in AI search results is becoming critical for destination marketing organizations.

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March 25, 2026

GEO for Destination Marketing: How to Get Your DMO Cited by ChatGPT and Perplexity

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March 25, 2026

AEO vs GEO vs SEO: A Plain-English Guide for DMO Marketers

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Platform Comparisons

1 min read

Zartico vs. Arrivalist

A comprehensive comparison of two leading destination analytics platforms for tourism professionals.

1 min read

Placer.ai vs. Arrivalist

How do Placer.ai and Arrivalist stack up for destination marketing analytics? We break it down.

1 min read

Placer.ai vs. Zartico

Comparing two powerful analytics platforms to help destination marketers make the right choice.

March 27, 2026

Datafy vs. Placer.ai: Which Platform Is Right for Your DMO?

This guide breaks down what each platform does, where they differ, and how to decide which one fits your organization.

March 27, 2026

Datafy Pricing: What DMOs Actually Need to Know

This article covers what is publicly known about how Datafy prices its services, what distinguishes it from competitors, what is included in a typical engagement, and how to think about whether it fits your organization.

March 27, 2026

Arrivalist Pricing: What DMOs Actually Need to Know

This article covers what is publicly known about Arrivalist's pricing, how to access it through state programs, what the paid products include, and how to think about whether it fits your budget and needs.

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