Everything You Need to Win in AI Search

NextTown gives destination marketers a complete toolkit to monitor, analyze, and improve how AI platforms represent their city.

Line graph showing visibility trends from September to March for Philadelphia rising from about 50% to 90%, New York City steady around 85-95%, and Washington D.C. steady around 75-85%.
Overview Philadelphia Last 7 months All Providers
Metrics

Track your AI visibility in real time

Monitor how often your destination appears in AI-generated answers across every major provider. Track visibility, sentiment, and ranking position over time, broken down by competitor, keyword, and provider. Know exactly where you stand and where to improve.

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Content Engine dashboard displaying active tasks including addressing negative sentiment around Philadelphia safety with checkboxes for actions.
โœจ Content Engine
Content Engine

AI-powered content recommendations

Get actionable, prioritized content suggestions based on gaps AI models identify in your destination's coverage. Each recommendation includes step-by-step tasks and progress tracking so your team always knows what to create next.

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Line graph and table showing source usage by domain for reddit.com, en.wikipedia.org, visitphilly.com, tripadvisor.com, and yelp.com from September to March, with reddit.com and en.wikipedia.org having the highest usage in December at 9%.
๐ŸŒ Sources All Prompts Last 7 months All Providers
Source Usage by Domain
reddit.com
en.wikipedia.org
visitphilly.com
tripadvisor.com
yelp.com
Oct
reddit.com
6%
en.wikipedia.org
11%
visitphilly.com
5%
tripadvisor.com
2%
yelp.com
2%
0%
5%
10%
15%
SepOctNovDecJanFebMar
#SourceTypeUsed
1 reddit.com
UGC 12%
2 en.wikipedia.org
Reference 9%
3 visitphilly.com
Institutional 7%
4 tripadvisor.com
Review 5%
5 yelp.com
Review 3%
Sources

See where AI gets its information

Understand which websites and domains AI models cite when answering questions about your destination. Track source usage over time, filter by source type such as corporate, editorial, UGC, or institutional, and discover which references you need to influence or create.

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Dashboard showing competitor rankings for New York City with 62% visibility, 85 sentiment score, 1.8 average position, top attractions listed, strengths as brand recognition and cultural diversity, and weaknesses including overcrowding and cost perception.
๐Ÿ“Š Competitor RankingsPhiladelphiaLast 7 days
Competitors

Benchmark against rival destinations

Understand how your destination performs against competitors in AI search. Compare visibility percentages, sentiment scores, and average ranking positions side by side. Identify which destinations are leading and what sets them apart.

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Scatter plot map of Philadelphia attractions ranked by visitation percentage and a list showing Independence Hall with 18%, Philadelphia Museum of Art 15%, Reading Terminal Market 12%, Liberty Bell 11%, Eastern State Penitentiary 9%, Rittenhouse Square 8%, The Rocky Steps 7%, and Penn's Landing 6%.
๐Ÿ“ Attraction RankingsPhiladelphiaAll Providers
Philadelphia, PA
Attraction
Attractions

Know what AI recommends to visitors

Discover which attractions, venues, and experiences AI models surface for your destination. Track visibility and sentiment for each point of interest, and ensure your best offerings are the ones travelers see first.

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Radar chart showing AI Visibility Audit coverage scores in Philadelphia by category: Outdoor 33%, Stays 65%, Art 75%, Food 25%, Events 50%.
AI Visibility Audit Philadelphia
Coverage score by category
Audit

Understand your AI presence today

Receive a comprehensive audit of how AI platforms currently represent your destination. Identify which of your destination's target areas are being unrepresented in AI search results and how best to track them within the platform.

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Bar chart showing estimated search volumes for top 6 prompts related to Philadelphia, including hiking, stays, food scene, art museums, family activities, and weekend events.
Prompt Volume Last 30 days
Ranked by estimated search volume
Prompt Suggestions

Track what travelers are asking AI

Discover which prompts related to your destination's goals have the most volume and potential for growth. Use these insights to monitor performance and create content that answers the questions that users are asking.

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Content Studio interface showing three AI-optimized content items with their titles, status, prompt targets, and completion percentages: Published Top 10 Hidden Gems in Philadelphia at 94%, In Review A Local's Guide to Philly Food at 78%, and Drafting Weekend Art & History Itinerary at 52%.
Content Studio 3 Active
AI-optimized content in progress
+
Generate AI Brief
Auto-create content briefs from prompt gaps
Content Creation

Build content that AI models trust

Generate content that is designed to be picked up by AI models. Receive AI-driven briefs, template suggestions, and feedback on how well your content aligns with what AI platforms are looking for.

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Doughnut chart showing channel distribution of 5 channels: Editorial 32%, UGC 26%, Institutional 20%, Social 14%, Corporate 8%.
Channel Distribution 157 Citations
Where AI sources your destination
5Channels
Editorial32%
UGC26%
Institutional20%
Social14%
Corporate8%
Distribution

Place content where AI looks first

Strategically distribute your content across the domains and platforms that AI models cite most frequently. Maximize your chances of being sourced by targeting high-authority channels, user-generated content sites, and editorial outlets that drive AI visibility.

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Partnership roadmap timeline displaying five stages: Audit & Strategy (Month 1), Content Sprint (Month 2), Distribute & Optimize (Month 3, current), Measure & Refine (Month 4), and Grow & Scale (Ongoing).
Partnership Roadmap Month 3
Your ongoing collaboration timeline
Continued Collaboration

Ongoing partnership to keep you ahead

Work with our team on an ongoing basis to refine your strategy, adapt to algorithm changes, and stay ahead of competitors. Regular check-ins, performance reviews, and updated recommendations keep your AI presence growing month over month.

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Put your community on the AI search map.

Ready for AI-powered visibility? Join us for a personalized demo.

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